the fitness of your business
with Jessica H. Maurer. A free webinar series for fitness pros.
business core.
Bite-sized workshops on marketing, branding, operations and systems, built for fitness coaches and entrepreneurs. Free, and yours to keep.
business strategy in bite-sized sets.
The Fitness of Your Business is a webinar series that helps fitness professionals build the business behind the workout.
Each session delivers short, practical strategies in marketing, branding, operations and systems, all tailored to the fitness industry. You get real-world examples and takeaways you can put to work the same day, so you can streamline your work, attract more clients and grow with confidence.
A growing library you can come back to whenever you need it.
made for a fitness pro's schedule
BITE-SIZED
Business and marketing strategies in quick, actionable workshops that fit between your classes and clients.
BUILT FOR FITNESS PROS
Every session is designed for fitness coaches and entrepreneurs, and speaks to the challenges you actually face.
FREE AND YOURS TO KEEP
A growing library of expert-led content at no cost, packed with ideas you can use right away.
LEARN FROM JESSICA
Decades of experience in branding, systems, education and program development, shared in plain, practical terms.
a taste of the library
Here are a few of the workshops waiting for you. The full library holds many more, and it keeps growing. Start with the one you need most today.
Three simple strategies to find fresh ideas when your passion and progress stall.
watch freeA guide to growing your career while steering around the mistakes that hold you back.
watch freeWhere and how to spend your time online, so you save time, earn business and get off your phone.
watch freeA personal roadmap for turning your side job into a sustainable, full-time career.
watch freewhat you walk away with
Simple systems that give you back hours every week.
Marketing and branding that bring the right clients to you.
A clear, sustainable path to the career you want.
Train your business like you train your clients.
meet your instructor
Jessica H. Maurer is a fitness business strategist, keynote speaker and author, and the 2026 IDEA Fitness Leader of the Year.
For more than two decades, Jessica has worked as a presenter, program developer and consultant. She has helped build global brands, launched new programs and created education that blends science, storytelling and strategy.
Her specialty is helping overwhelmed fitness professionals get organized and grow. She makes the business side simple, so you can lead with clarity, creativity and purpose in your community and your career.
ready for more?
When you're ready to go further, Jessica's business-building resources, webinars and courses give you practical tools for strategy and marketing.
Whether you're just starting out or ready to raise your brand to the next level, there's a next step waiting.
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read the articleyour business deserves a workout
Free, bite-sized and built for fitness pros. Start with one workshop today.